Iām passionate about fish and aquariums, so I took on the challenge of designing a theoretical print and digital campaign for the aquarium that inspired me as a child. I infused playfulness into my work to highlight Loveland's unique offerings, creating an interactive composition by integrating photography into the graphic elements.
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Across print and digital, I developed a cohesive visual system that captures this lively, welcoming energy. I paired vibrant color palettes and fluid typography with dynamic framing, deliberately breaking traditional grid boundaries. This approach allowed the imagery to interact directly with the layout, mirroring the immersive, exploratory feeling of walking through the aquarium itself.
