I love making moments feel special, which made working with Red Bull on this project an absolute dream. Commemorating human peak performance within strict production constraints posed an exciting design challenge—one that demanded a bold, dynamic connection to the Red Bull brand.
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From the start, I envisioned a large, vibrant piece that would pop against its sandy backdrop. I achieved this contrast through a multi-layered construction. By mounting thicker elements and visible hardware behind the logo and bug, I created physical depth that guides the viewer’s eye through the composition, building excitement through playful dimensional layers.
brand identity